The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri)

This article discusses the Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). study uses quantitative methods IBM SPSS 27 analyzing data. The population this were 119 respondents with a total sample 40 respondents. In determining research sample, researcher used sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form then distributed to using Likert scale measurement scale. tests carried out are Validity Reliability Test, T test, F test Coefficient Determination Test. results are: 1) image has significant effect partially; 2) awareness 3) an Partial Management; 4) corporate image, brand awareness, promotion influence role marketing management simultaneously.